In a fashion collaboration that no one saw coming, George at Asda and luxury label Roksanda have debuted a limited-edition capsule to celebrate 40 years of London Fashion Week. Starting from just £18, the 33-strong collection is imbued with the British brand’s signature aesthetic – think bold colour blocking, sculptural silhouettes and statement knitwear. From fit-and-flare dresses and oversized T-shirts to borg outerwear and easy-to-wear separates, the styles put a bold spin on minimalism.
Founded in 2015 by Serbian-born fashion designer Roksanda Ilinčić, the label’s bright and bold dresses have been worn by everyone from British royalty to Hollywood A-listers, with the likes of Kate Middleton, Cate Blanchett, Anne Hathaway and Florence Welch often plumping for its statement occasionwear. But while a Roksanda dress can set you back more than £1,000, the George collaboration is your chance to secure one for less than £30. There are also trenches for as little as £60, stylish puffers for £55 and on-trend polo tops for £22.
Better yet, profits from the collaboration will go toward supporting emerging design talent through the British Fashion Council Foundation. Unsurprisingly, the collection is selling out fast. If you need some sartorial inspiration on what to add to your supermarket basket, here are the highlights from George at Asda x Roksanda.
Burgandy is on everyone’s moodboard for autumnal dressing and this Roksanda trench nails the trend. The contempora.