As the festive season is rapidly approaching, it's crucial to know the best times to purchase Christmas gifts. Smart shoppers could save up to £260 with these clever tips. By planning ahead, you can take full advantage of holiday shopping by keeping an eye out for promotional periods.

The next two key dates for substantial savings are Black Friday and Cyber Monday - both of which are just around the corner. Originally an American tradition following Thanksgiving, Black Friday has gained popularity in the UK. This year, it falls on November 28, with many retailers offering huge sales across various categories including tech, appliances, fashion, beauty, and food.

READ MORE : Violent footage of Birmingham stabbing emerges online as police launch investigation Get breaking news on BirminghamLive WhatsApp However, you don't have to wait until Black Friday as some stores offer deals in the days leading up to it. Moreover, many sales and promotions extend over the weekend until Cyber Monday - a day dedicated to online Christmas shopping. Big brands such as Argos, Boots, and John Lewis have previously slashed prices for this event, reports the Mirror .

Supermarkets are among the places offering hefty promotions ahead of Christmas, with Sainsbury's set to launch a toy sale soon, promising significant savings for parents. The post-Christmas and January sales also present an opportunity to grab a bargain. However, some brands kick off their sales before Christmas, allowing you to secu.