Genesis hasn’t even existed for 10 years, but it’s made a mark on the luxury car world. As a luxury Hyundai spinoff, Genesis entered the market as a direct competitor to other similar brands like Lexus as well as German juggernauts BMW, Mercedes-Benz and Audi. Even with that target, Genesis remains a niche player in Australia especially.
Sales are much lower than that of its rivals, but it’s comfortable in its position as it looks to maintain its model range and expand into new technologies – particularly as it eyes a shift to become electric-only by 2030. That doesn’t mean it can’t have fun though, as it recently revealed its Magma performance sub-brand, previewing hotted-up versions of its GV60 electric SUV and G80 sedan . It also recently launched its Nürburgring taxi service , utilising the G70 sedan to give customers the chance to experience a hot lap around the “Green Hell”.
If you’ve come across the Genesis name but weren’t sure what it was all about, here’s everything you need to know. Interested in a Genesis ? CarExpert’s specialists can help you find a deal . MORE: Everything Genesis Genesis Motor is a luxury brand within the Hyundai Motor Group, established as a standalone brand in 2015 and arriving in Australia in 2019.
It’s headquartered in Seoul, South Korea. The Genesis name was first brought into the light as early as 2003, when Hyundai rolled out its first Genesis vehicle in the form of a luxury concept car. It wasn’t until 2007 .