Gene Simmons has sent a word of caution to politicos - don't The rockstar was all admiration for their skyrocketing stardom, at a time when in politics is gaining attention. As Taylor Swift threw her weight behind Kamala Harris amidst the US election fray, ex-President Donald Trump was quick to retaliate with a scorching critique: Yet, Kiss frontman Gene, age 75, suggests it's the stars who might tip the scales when it comes to votes. Chatting exclusively with the Mirror, Gene couldn't help but commend the With a nod to his hit reality TV show "Gene Simmons Family Jewels," he likened his and the celebrated clan's self-promotion to brilliance.

He revealed to us: "In terms of brand, you have to understand they are self invented. They created their own brand. Over the top bling, bling, bling and lifestyle.

Nobody works for a living. It's not 9-5. But don't kid yourself, it's genius.

The Kardashians brand started a long time ago before influencers became a thing. The socio-economic people in the business world woke up and saw influences make an enormous impact on people's view points politically, economically, and all of those things," reports . In a tone of disbelief, he remarked: "And it's worth noting too that TWO Kardashian women are billionaires.

TWO! Did they go to business school? Nope. It's 'oh my God, Kylie has a new lip gloss! Quick, buy it! ' That only happens if you expand your brand to know who you are, what you need and how you communicate with your fan base. The Ka.