MORE than a third of adults endure foods they don't like purely for the nutritional benefits. Research, of 2,000 adults, revealed Gen Z were most likely to drink green smoothies, chug down raw eggs - and are the most focused generation - when it comes boosting protein intake. 2 The average Gen Z will prioritise what is good for them over taste Credit: Getty 2 Mary Earps is the new ambassador for Warburtons Credit: SWNS But they are also the generation most unclear on exactly what makes up a balanced diet (40 per cent) and have poor nutritional knowledge (19 per cent).
Despite this, 64 per cent follow what they see on social media as their guide to what is healthiest for them. With the average Gen Z not enjoying 23 per cent of their meals because they prioritise what is good for them over taste. But those aged 65 and over were most likely to put their food enjoyment first - and focus on what’s in it least.
Warburtons protein range, which commissioned the research has teamed up with 2023’s sport personality of the year, Mary Earps MBE to demystify protein and shout about how easy it is to hit protein goals. Mary said: “People spend so much time and effort trying to consume as much protein as possible without prioritising taste. “For me, it’s a no brainer; if I had the choice between eating raw eggs or a protein packed bagel, I know which one I’d choose for lunch.
“It’s important to have a balanced diet to fuel the body and achieve as much as possible - physicall.