Research involving 2,000 adults revealed that those aged between 18-24 are opting to style themselves and their homes with retro and nostalgic items. Young adults are also on the hunt for 'unique' second-hand items (35%), as well as sustainable options (44%). They're likely to scour charity shops and bargain bins for items they can upcycle and personalise (12%).
However, despite the willingness to purchase pre-loved clothes and furniture, a survey by found only 36% of adults would consider buying second-hand devices. The main concerns were quality and reliability (63%), followed by trust in the seller (45%). Those aged 45-54 were most worried about battery life (47%), while 25-34 year olds were more interested in price compared to the latest gadgets.
Only 32% of younger adults buying tech said warranty and returns policies were a main concern, compared to 42% of people from 45-54. Ash Schofield, CEO of giffgaff, commented: "Our research shows we're a nation that's dedicated to finding and buying pre-loved items, but there's still some nervousness around purchasing refurbished mobile phones." "Refurbished is a no-brainer really - good for the pocket, and also good for the planet.
" The research revealed a generation split in shopping habits, with 78% of the more mature buyers aged 65-74 prioritising affordability and value, while only 58% of young adults aged 18-24 are concerned with getting bang for their buck. Every single day, one in 10 of those trendy Gen Z shoppers spends .