Gen Z are splashing out on branded lattes at designer cafés and experts say high-end food is here to stay Louis Vuitton collaborated with Parisian chef Cyril Lignac to make the new café READ MORE: British restaurant chain Pho surrenders trademark after being slammed on TikTok for 'going after' independent Vietnamese businesses By Alanah Khosla For Mailonline Published: 08:34 GMT, 2 November 2024 | Updated: 08:39 GMT, 2 November 2024 e-mail View comments Heathrow Airport this week opened a new designer café, Le Café Louis Vuitton. The latest food spot, made in collaboration with Parisian chef Cyril Lignac, is a sign that, despite often appearing like a fad, there's a growing appetite for luxury restaurants. While the airport opening increases accessibility to designer cafes, the concept is nothing new, and luxury lovers have long been sipping on logo-embossed cappuccinos around the globe, including at Vivienne Westwood 's café in Shanghai.
As expected, the goods cost a premium price, with the Prada Café in London charging a staggering £6.25 for a cup of tea and Café Louis Vuitton charging £9 for a Pain au chocolate. Despite a cost of living crisis, it's a trend luxury brand expert Nguyen Huy believes is set to stay.
He explained that customers, particularly the social media generation, are keen to be associated with 'the level of luxury and exclusivity' at the locations. Italian fashion label Prada had fans travelling to Harrods for it's designer mini treats, w.