Gen Z are quaffing expensive bottles, enjoying wine RAVES and joining YouTube 'vino' clubs - because they fear health consequences of binge drinking

Gen Z are quaffing expensive bottles, enjoying wine RAVES and joining YouTube 'vino' clubs - because they fear health consequences of binge drinking Gen Z from across the globe are opting for natural wine as their drink of choice READ MORE: Is TikTok's hottest health fad worth the sour taste? By Alanah Khosla For Mailonline Published: 14:19, 9 August 2024 | Updated: 14:20, 9 August 2024 e-mail View comments Generation Z drinkers are increasingly ditching cheap alcohol in favour of expensive wines. Drinking culture in the UK appears to be evolving, with the younger generations moving away from the fluorescent spirits that they were once renowned for glugging in precarious locations . Instead, they have landed on luxury wines, though still adding a Gen Z twist, by introducing wine raves, YouTube wine clubs, and natural wine influencers.

It's paired with recent research from ad firm Red Brick Road that found 72 per cent of Gen Z participants claimed they 'fear' boozing and 32 per cent said they drink less alcohol in comparison to last year. Wine experts Jim Dawson and James Ballard at House of Assets found that the two phenomena are linked, explaining Gen Z are 'purchasing better quality wine' because they are 'more consciously aware of the effects of alcohol'. An increasing number of Generation Z are ditching cheap booze in favour of expensive wine, including wine influencer @rien.

sans.peine (pictured), from Montreal, who boasts over 63 thousand followers Wine expert Jim Dawson.