Gemma Collins rapped by advertising chiefs for claiming electric shock headset helps depression in '88% of people'

Gemma Collins rapped by advertising chiefs for claiming electric shock headset helps depression in '88% of people' READ MORE: New £80 AI 'Friend' necklace is designed to combat loneliness By John Ely Deputy Health Editor For Mailonline Published: 11:49, 7 August 2024 | Updated: 11:58, 7 August 2024 e-mail 3 View comments Reality TV star Gemma Collins has been reprimanded by Britain's advertising watchdog for promoting a pulsating headset that claims to treat depression . The advert posted to her instagram, which has since been deleted, was said to 'encourage people to take treatment for depression into their own hands' instead of seeking medical help for the condition. Collins, who has 2.

2million Instagram followers, was ordered by the Advertising Standards Authority (ASA) to remove the advert for the £400 device immediately. In the clip, she is seen wearing the experimental gadget, called Flow Neuroscience AB, which sends mild electric shocks to the part of the brain responsible for regulating mood. She goes on to state: 'I’m off my depression tablets and this has been a real game changer for me.

Flow actually works faster and better than antidepressants. In the clip, posted on Instagram to Collins's 2.2million followers, she is seen wearing the £400 Flow Neuroscience AB device which sends mild electric shocks to the part of the brain responsible for regulating mood The ad, which was posted in May last year, drew the ire of the Advertising Standards Agency (ASA) which s.