Sunday, July 21, 2024 The GBTA Convention 2024 , the premier event for the business travel trade industry , is set to shine a spotlight on sustainability planning. As the world becomes increasingly aware of the environmental impact of travel, this year’s convention will emphasize innovative strategies and practices aimed at creating a more sustainable future for global business travel. One of the key themes of GBTA 2024 will be the integration of sustainability into every aspect of travel planning and management.

Attendees will have the opportunity to engage with industry leaders and experts who are at the forefront of sustainable travel practices. The convention will feature a series of sessions and workshops dedicated to exploring the latest trends, technologies, and best practices in sustainability. Speakers will cover a range of topics, including carbon footprint reduction, sustainable sourcing, eco-friendly travel policies, and the implementation of green technologies.

These sessions are designed to provide attendees with actionable insights and practical tools that they can use to enhance the sustainability of their travel programs. The travel trade convention in Atlanta will also showcase case studies from companies that have successfully integrated sustainability into their travel operations. These real-world examples will highlight the benefits of sustainable travel planning, from cost savings to improved employee satisfaction and brand reputation.

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