California Gov. Gavin Newsom has signed two union-supported payments proscribing using AI digital replicas of performers into regulation. In a symbolic transfer, the governor visited the Los Angeles headquarters of performers’ union SAG-AFTRA on Monday to formally greenlight the payments, AB 2602 and AB 1836, which have been handed by the California state Senate in August.
SAG-AFTRA sponsored each payments after instituting preliminary AI protections for members in its 2023 TV/theatrical contract. AB 2602 bars contract provisions that facilitate using a digital reproduction of a performer in a undertaking as a substitute of an in-person efficiency from that human being, until there’s a “fairly particular” description of the meant use of the digital reproduction and the performer was represented by authorized counsel or a labor union in negotiations. AB 1836, in the meantime, requires leisure employers to realize the consent of a deceased performer’s property earlier than utilizing a digital reproduction of that individual.
The brand new regulation refines an “expressive works” exemption from the state’s present postmortem proper of publicity legal guidelines that leisure firms in any other case might have pointed to in an period of AI digital replicas. “We discuss California as being a state of dreamers and doers. Lots of dreamers come to California however typically they’re not well-represented,” Newsom mentioned in a video launched on Drescher’s and .