Differin's 'Level Up' campaign is integrated into top Roblox games. By infusing acne care into Roblox, Differin is tackling a significant emotional and mental health challenge with education, confidence and community building among teens and the gaming community. The activation strategically places acne care education inside five top Roblox experiences, ensuring the brand reaches young gamers where they already spend an average of 2.
5 hours per day 1 . MIAMI , March 17, 2025 /PRNewswire/ -- Galderma's leading acne care line, Differin, is expanding its presence on gaming platforms as the first in its category to launch on Roblox. The brand's 'Level Up' campaign aimed at gamers, focuses on educating and empowering the gaming community to take charge of their skin health.
By integrating with some of the most popular games on the platform, the 'Level Up Lobby' experience invites players into an interactive world where mini games meet skin health education, empowering the gaming community with product knowledge and confidence. "Differin has always been a pioneering brand in acne treatment, and the 'Level Up' campaign brings that innovative spirit to the teen community by gamifying the acne care many teens and young adults face daily. We're connecting with people in new ways by offering real solutions on a platform where people naturally gather, play and express themselves.
" TARA LOFTIS , GLOBAL PRESIDENT, DERMATOLOGICAL SKINCARE, GALDERMA According to the American Academy of Derma.