HYDERABAD: Style is personal expression through a combination of clothes, which often encompass an array of designs. And trendy designs make amazing collections the recent Walkthrough at Anonym Hyderabad showcased the fabulous Cinnamon collection by Shades of India. Garima Goel, brand head at Shades of India, walks CE through the collection’s creative outfits.
Speaking about what the Cinnamon collection is all about, Garima explains, “Cinnamon is a new vertical of the Shades of India, which is a textile company. We initially started with exporting and then came to the market around 15 years ago. The collection comprises contemporary wear and the focus is on textures.
Each garment has a very unique texture; this is different from what we do in the other vertical. The collection is very minimal but has different types of textures.” Delving into the collection available at the store, she says that they only work with natural fabrics.
“We have a cotton wear range and fine kurtas with patchwork. We essentially use cotton, woven fabric like khadi, and a bit of linen. And we have two racks of the new collections.
We do have pieces that are complete classics and based on simplicity and minimalism. You can wear them today or 10 years later; it still won’t look out of fashion. We are driven by trends too, where we create very interesting pieces that are affordable, can stand the test of time, and will stay in your wardrobe,” shares Garima.
There is an interesting reason beh.