MONTREAL , Oct. 2, 2024 /PRNewswire/ - Bugatti announces several innovations in its 2024/25 travel gear collections, alongside exciting expansion plans for North America . Product innovations include new, more durable materials featuring a first-to-market scratch-resistant faux leather and new superior water-resistant fabrics.
True to its mission of combining functionality with style, the brand is also introducing new in demand styles and fresh colour ways — all tailored for today's well-travelled consumer. Built-in AirTag TM holders are included in all new collections, enhancing security and peace of mind on the go. Focusing on North American growth, Bugatti has recently expanded its presence in the United States with the opening of a new office, showroom, and an expanded 40,0000 sq foot warehouse in Florida , in addition to its existing New York showroom.
This move brings Bugatti's renowned craftsmanship closer to American consumers. "We have made significant progress this past year in expanding our North American presence and in pursuing new innovations that reflect the craftsmanship and style of the Bugatti brand. Our goal from day one has been to capture the hearts of more and more travelers, expanding our reach into western Canada while adding new destinations across the US.
" says Andrew Hattem , CEO. The expansion includes partnerships with new US retailers such as Macy's and an expanded presence at Kohl's, ensuring that Bugatti's unique blend of tradition and innova.