Fuji Television on Thursday said it will continue to pursue a new global strategy of co-production and co-promotion of high-profile drama series, co-production of short dramas, and co-production of short music content, including the entry of children's IP (Gachapin and Mukku) into the Asian market. In addition, the company announced a policy to engage in diverse businesses through co-creation with overseas studios and platforms. The network made the announcement at an event as part of TIFFCOM, the largest broadcasting and video international event in Asia.
The event featured a talk session on partnerships with Ekachai Uekrongtham from GMM Studios International in Thailand, Jake Jaeheon Hwang from Kakao Entertainment in South Korea, Park Tae Won from PLAYLIST in South Korea and Esther Nguyen from POPS Worldwide in Southeast Asia. Esther Nguyen from POPS took to the stage to talk about their partnerships, and to reveal Fuji TV's global strategy for the future to overseas buyers and exhibitors. Koji Ishii, Senior Executive Director, head of Content Business Strategy Department of Fuji TV, spoke of a policy of not just remaking each other's IPs, but of developing original IPs with overseas studios and platforms that will lead to film adaptations (live-action dramas and animations) from webtoons, in order to develop IP business in a concrete and continuous manner.
He also announced the crossover of content production and media linkage, which are Fuji TV's areas of expertise, as wel.