As a guest of Rolex at the 2024 Concours d’Elegance during Monterey Car Week, I experienced a seamless blend of history and innovation against the picturesque setting of Pebble Beach. The event showcased classic and contemporary automotive art, with Rolex’s influence evident throughout, reflecting their commitment to precision, tradition, and forward-thinking design. From meticulously restored vintage cars to unveiling futuristic designs, the festivities highlighted Rolex’s dedication to craftsmanship and innovation.
My time there deepened my appreciation for the artistry in automotive design and emphasized Rolex’s role in linking the past, present, and future of motoring. In the following discussion, I’ll explore how Rolex’s legacy continues to shape the world of motorsport and automotive culture, as I experienced firsthand at this year’s memorable festivities. Designer: Rolex Rolex embodies luxury, precision, and lasting craftsmanship.
Founded by Hans Wilsdorf and Alfred Davis in London in 1905, it has evolved into a global icon. Originally known as Wilsdorf & Davis, the company specialized in distributing timepieces before focusing on manufacturing. In 1908, Rolex was registered, and Wilsdorf set out to create elegant and reliable wristwatches.
This pursuit led to developing the first waterproof wristwatch, the Rolex Oyster, in 1926. The Oyster case was a groundbreaking innovation, protecting the watch’s movement from dust, moisture, and pressure, ensuring .