Silka, a staple skincare brand in every FIlipino household, proudly launches its #KutisAlaganda campaign featuring beloved celebrity couple Kristine Hermosa-Sotto and Oyo Sotto. For more than two decades, Silka has showered many Filipinas with its signature alaga, helping every mother, daughter and women in the family achieve healthier skin and bring out their natural na ganda. With Silka’s newest campaign, it goes above and beyond to guarantee that everyone enjoys the alaga at gandang Silka experience, serving everyone from women practicing self-care, to all members of every FIlipino family.
In the heart of every Filipino family lies an unbreakable bond that emphasizes love, care, and togetherness. This deep-rooted cultural value is beautifully represented in #KutisAlaganda campaign, emphasizing SIlka’s role not just in skincare, but in strengthening the bonds within families. “We are taking on a newer and larger purpose, extending our gift of Alaga to all the FIlipino families,” Ms.
Jane Co, Vice President for Marketing of Cosmetique Asia Corporation highlights. “Our newest ambassadors mirror the parents who gave the best care to themselves, allowing them to offer the best care to their families. Through this partnership, our Alaga will be passed on to the new generations, giving them natural Kutis Alaganda.
” Kristine Hermosa-Sotto, known for her timeless beauty, shares her belief in the long-term benefits of self-care, now to family-care. “Well, It is importa.