“Omfg, they took our branding!” read an incoming all-caps text in one of my friend group chats last night. “We need to send a cease and desist,” read another. Just a couple of minutes earlier, Kamala HQ, ’s official campaign office, announced on X that “new merch just dropped.
” The product in question was a Realtree camouflage snapback with the Harris-Walz logo embroidered in bright orange, which the singer Bon Iver just wore to perform at the campaign rally in Eau Claire, Wisconsin this afternoon. A couple of hours prior to the merch drop, Vice President Harris announced Minnesota governor as her running mate in a video posted on social media. In the clip, Walz was wearing a camo hat, which commenters pointed out somehow sat perfectly at the intersection of the “ ” (Walz) and the “Bushwick gays” (basically my friend group).
Just last week while I was on holiday with the aforementioned crew, one of them had the lovely idea of commemorating our vacation with exclusive merch in the form of a camo hat embroidered in orange. The hat, dear reader, looks like a not-so-distant cousin of the Harris-Walz chapeau. We were at the Fire Island Pines in New York (which was also the setting of a fundraiser hosted by Second Gentleman and ), and our hats all read “ .
” They were a hit on the island—all through the week fellow holidayers asked us where they could purchase one. “The Pines” is very much a bubble, a queer and gay safe haven a short trip away from th.