Football shirts were once an item of clothing for a) players to wear at work, and b) fans to sport on the terraces in solidarity with the lads out on the pitch. Now, what must seem abruptly to the uninitiated, they have become the uniform for British music festivals and a source of inspiration for major fashion houses. Advertisement Several moments signalled the shift to football shirts becoming mainstream during the 2010s.
For example, Drake, the Canadian music artist, wore the 2015-16 season’s pink away shirt of leading Italian club Juventus , leading to an internet scramble from his fanbase. And two years later, the landscape changed completely again when Nigeria unveiled their kit for the 2018 World Cup finals. “After 2016, we’d seen quite a few years of blank kits,” says Phil Delves, a kit collector, designer and influencer.
“Many people rightly refer to the Nigeria kit (in 2018) and the interest around that, and I think while the design itself isn’t the craziest design we’ve seen, everything was massively amplified because of the moment it arrived and the fact it was coupled with a major tournament.” Juventus in Pink 2015 – The latest instalment of the Juve pink kit was seen in 2015. It wasn't just made famous by the big names, such as Pogba, on the pitch but reached a larger audience thanks to rapper Drake.
Hopefully there will be another great pink kit soon! pic.twitter.com/BGoucrstPM — Classic Football Shirts (@classicshirts) August 2, 2018 Before.