From brat to demure: Can you keep up with the ticking trend cycle?

With how fast-paced social media is, what’s trending today might not be tomorrow. Can you keep up? By Jogai Bhatt of RNZ . In the age of social media, trends move at a breakneck pace.

One day you’re brat , the next day you’re demure and mindful. And by the time this story is published, the internet will already have moved on to the next big thing. TikTok, in particular, has a lightning-fast trend cycle.

Digital culture expert Veronica Smith says there are a couple reasons for this; for one, it’s a hyper-visible platform, where trends can reach millions of views in a short span of time. Pair that with the sheer volume of content, and attention spans will just grow shorter and shorter..