FRISKY couples can now romp their way to younger skin — with anti-ageing moisturiser-coated condoms. Durex is making sheaths which incorporate hyaluronic acid, an increasingly popular ingredient which is renowned for its wrinkle smoothing properties. Kris Licht, chief executive of Durex maker Reckitt Benckiser, yesterday praised the new condom as a symbol of the company’s innovations.
He said there was a “moisturising benefit” from using the contraceptive. A spokesman added that it had been “designed to make sex more comfortable and moisturising for both people”. The new condom, launched in China and due to be rolled out globally, has proved popular — notably with women, he said.
READ MORE SEX NEWS Sales were rocketing and another version is due to be launched in spring, he added. Hyaluronic acid is produced naturally by the body, so is deemed a safe ingredient. Durex is having to find new ways to sell condoms after hiking prices.
A pack of 12 “thin feel extras” has risen from £9.99 to £13.99 — 40 per cent — in two years.
Most read in Health Meanwhile, latex-free rival Skyn has recently been accused of shrinkflation after cutting the number of condoms per box but not the price..