LONDON , Oct. 21, 2024 /PRNewswire/ -- Fresha , the world's leading marketplace platform for beauty, wellness, and self-care, today announced a strategic investment and partnership with Yuv , a cutting-edge company specializing in AI-powered hair color technology. This collaboration sets the stage for Fresha to further cement its position as the go-to platform for salons and beauty professionals globally, offering unparalleled innovation and efficiency.
Fresha boasts a network of over 120,000 beauty businesses worldwide, with salons making up a large portion of its partners. Hair coloring is a significant revenue driver for salons but remains one of the most complex services to manage effectively. By integrating Yuv's groundbreaking technology, Fresha is set to revolutionize the hair coloring process—enhancing precision, streamlining inventory management, and delivering personalized and consistent services for clients.
This strategic move further reinforces Fresha's position as an industry leader, providing salons and beauty businesses with the advanced tools they need to elevate both their service quality and operational efficiency. Hair coloring is a complex service that requires precision and consistency. Yuv's technology allows salons to save personalized hair color formulas directly in customer profiles, ensuring a consistent and tailored experience for every client.
For salon owners, this means they can offer a high-quality, customized service every time, which not on.