BOSTON, Nov. 19, 2024 (GLOBE NEWSWIRE) -- Founded in 1898, Northeastern University engages in research in a variety of fields and is known for its experiential approach to learning. For this reason, the Fresh Up your Life campaign promoted by CSO Italy and funded by the European Union, chose it as a partner in an experience-based activity involving not less than 5000 students .
The event involved many young people for a day dedicated to informing and raising awareness about the benefits of eating fresh fruit and vegetables and the high quality and production standards that characterize those produced in Europe. Students were invited to taste the products of the campaign with dedicated samples and information corners. Fresh Up Your Life! is in fact an ambitious initiative that aims precisely at increasing the consumption of fresh fruit and vegetables, especially of European origin, in countries such as the United States and the United Arab Emirates.
The idea behind this campaign is simple but effective: to make consumers in these countries discover the richness and variety of European fruit and vegetables, which are often undervalued. It is an opportunity to make people aware of the unique characteristics of products such as tomatoes, whether fresh or processed, oranges and pears. Talking about food is now like talking about the future, it is an extremely important subject that everyone must take care of both to improve their health, which starts with the choice of food they e.