Skincare seems universal. A moisturiser, for example, will be hydrating no matter where it’s from. But it’s far more culturally specific than it may appear, driven by distinct philosophies and goals in different countries.
So, why not put those differences to the test? In honour of the fast-approaching Olympic Games in Paris, we’ve decided to throw three heavy-hitting skincare nations – France, South Korea and Australia – into the ring to fight for gold. When it comes to skincare, which country will come out on top? Credit: Compiled by Marija Ercegovac. Contestant #1: France According to Emilie Roberson, co-founder of Australian-based online retailer French Beauty Co.
, French skincare prioritises simplicity. “In its purest form, it’s simple, minimal and effortless. Instead of an intensive 12-step routine, we follow a less-is-more approach,” Roberson says.
“We also believe in multipurpose products, delivering more for your buck.” The accessibility of these products is crucial, Roberson adds, noting that most can be found at affordable prices in French pharmacies rather than spread around supermarkets, boutiques and luxury stores. The products will also generally be relatively traditional and consistent.
“French skincare is not dictated by trends,” Roberson says. “It’s not about the quick fix, it’s about longer-term results. And because they’re sold at pharmacies, you know they’ve been carefully formulated for sensitive skin.
” Notable product.