Rooted firmly in family legacy and quiet luxury, SEASE stands out for its technical, functional lifestyle and urban wear for a man on-the-go. Franco , CEO and Founder of SEASE, shares his brand-building journey based on pursued passions. I usually wake up and say good morning to my kids first thing.
I have breakfast with them and play as much as possible before taking them to kindergarten. This is the best part of my day, infinite joy! When I can, let’s say twice a week, I do some yoga, basically stretching and breathing. Sometimes I also wake up and run to the tennis court.
I really love to play tennis. When I used to live in NYC, I had a dream to design a kit of essential pieces for my windsurf- ing escape to Montauk. A bag that contains all you need to live your passion to the fullest – from your wetsuit, cashmere hoodie, to music, books, etc.
This idea remained pending in my mind for at least 10 years. Then when I quit my family business, I decided to start my own brand, kind of on the same reasoning I had back in the days. The vision of the brand is for sure to inspire people to live authentic experiences and reconnect with nature through outdoor passion driven lifestyle.
With SEASE, we redefine tradition through design and performance. We combine high-quality materials, like precious natural fibers, with technology to reach performance and functionality. It’s all about inspiring through life experience, authenticity, heritage, quality and innovation.
Not difficult.