The Drum’s founder Gordon Young sits down for a candid conversation with CoreMedia’s co-founder and CEO Sören Stamer to find out how marketers can keep a human steer on an increasingly automated sector. Elevate Your Customer Experience with AI and Human Touch Machine-powered marketing needs to be human-led, to create the personal experiences demanded by today’s consumers, says Sören Stamer, the co-founder and chief executive officer of CoreMedia. “You use AI to make the life of marketers so much more efficient and faster.
.. You create better experiences empowered by technology, but enriched by human connection,” he says, speaking with Gordon Young for the launch episode of The Drum’s Founders Files new podcast series, where media and marketing industry owners reveal the secrets behind successful businesses.
Stamer’s call for a human hand to lead AI-powered experiences is in line with other industry leaders. But two-thirds (64%) of consumers feel that companies neglect the human aspect of the online customer experience, according to CoreMedia’s recent The Three Pillars of Customer Experience report . In this age of personalization, how did we get so impersonal? And how can marketers navigate a more human course ahead, while reaping the benefits of AI’s superpowers? Catch the highlights from the conversation in the video above and read on for more insights.
Now it’s personal Nearly half (48%) of all consumers expect companies to use personal knowledge of.