Monday, September 9, 2024 Green transformation in tourism is no longer an option but an essential strategic shift necessary for the sustainable development of the industry. This was the key takeaway from the high-level forum, “Green Transformation, Net-Zero Travel & Tourism—Creating the Future,” held in HCM City on Thursday. Pavnesh Kumar, Director of Sustainability and Research at the Pacific Asia Travel Association, emphasized that green transformation involves adopting sustainable practices to reduce environmental impacts, improve resource efficiency, and promote responsible tourism.
Key elements of this transformation include the use of renewable energy, transitioning to a circular economy, and incorporating local culture and community benefits into tourism offerings. Several leading tourism destinations and companies have committed to achieving net-zero emissions by 2050 in line with the Paris Agreement. Kumar highlighted that the tourism industry contributes around 8% of global carbon emissions, making it imperative for destinations to focus on sustainability to differentiate themselves in a competitive market.
Promoting sustainability in tourism marketing could lead to a 20% increase in visitor numbers, driven by demand from eco-conscious travelers. Green Transformation as a Competitive Advantage Minister of Culture, Sports, and Tourism, Nguyễn Văn Hùng, reinforced the importance of green transformation as part of Việt Nam’s strategy for sustainable.