DRIVERS can get a massive $2,000 payout if they buy or lease a new Ford, but not every model comes with the cash. The program is a part of the car company's new initiative, Ford Power Promise. On Monday, Ford CEO Jim Farley announced their brand would install a home charging system if drivers lease or buy a Ford Mustang Mach-E, F-150 Lightning, or E-Transit cargo van.
"We have learned how important home charging is to overall electric vehicle adoption in the US," he said in a press release. "Nearly 90% of shoppers say they would be more likely to buy an electric vehicle if they knew they could charge at home." Those who take the EV plunge with Ford can now enjoy the convenience of a $1,310 charging system and 24/7 roadside assistance.
read more on evs Under the new program, Ford will offer free tows to nearby charging stations if a driver loses power. Plus, real-time customer service agents will be on call for any questions on EV performance. Drivers who live in an apartment complex or under an HOA that bans home charging systems can get a $2,000 payment if they purchase one of the three EV models.
Farley took two cross-country trips using only EVs and said he noticed the gaps in charger access. Most read in Motors That is why Ford developed an adaptor for their EVs to use Tesla's more widespread superchargers. Between that and the Ford Power Promise, the CEO hopes that more drivers will consider his brand when ditching gas.
"Electric vehicles are an excellent choice for many.