The video has now been removed from Flipkart's social media platforms (Representational) E-commerce giant Flipkart has issued an apology for a promotional video, which sparked outrage among men's rights groups and social media users. The animated video, promoting Flipkart's 'Big Billion Days Sale', referred to husbands as " aalsi (lazy), kambakkht (wretched) and bewakoof (stupid)". The now-deleted video featured a couple and offered tips on how women could discreetly order and store handbags from Flipkart without their husbands' knowledge.
However, the men's rights group 'NCMIndia Council For Men Affairs' found the content "toxic" and "misandrist". On X, the group shared the video and demanded an apology from Flipkart. "So @Flipkart deleted this misandrist post.
But what was the logic behind even posting such toxic video addressing a Husband as Aalsi, Kambakkht and Bewakoof Pati. They must apologise for this and hope they will not repeat it. Misandry will Not be Tolerated Anymore," the post read.
So @Flipkart deleted this misandrist post. But what was the logic behind even posting such toxic video addressing a Husband as Aalsi, Kambakkht and Bewakoof Pati. They must apologise for this and hope they will not repeat it.
Misandry will Not be Tolerated Anymore. https://t.co/GwiEzgdMEH pic.
twitter.com/fLf8KywE0e — NCMIndia Council For Men Affairs (@NCMIndiaa) September 23, 2024 The video has now been removed from Flipkart's social media platforms. They apologised, saying they "w.