Thursday, November 21, 2024 As international tourism reaches record levels in 2024 with 790 million tourists generating USD 3.4 trillion in direct economic impact, the sector stands at a critical juncture. FITUR 2025, the International Tourism Trade Fair organized by IFEMA MADRID from January 22 to 26, is set to address the industry’s pressing challenges while championing sustainable growth, inclusive practices, and responsible tourism.
A Global Platform for Tourism Excellence FITUR has established itself as a premier global tourism event, bringing together over 250,000 attendees and 9,000 companies from 152 countries during its last edition. This year, the event reaffirms its commitment to fostering responsible tourism practices that create lasting value for people and the planet. By placing sustainability at the heart of its program, FITUR aims to inspire professionals to adopt innovative strategies that enhance tourism’s economic and social contributions while protecting natural and cultural heritage.
FITURNEXT Observatory: Promoting Global Best Practices One of FITUR’s flagship initiatives, the FITURNEXT Observatory , has become a hub for identifying and promoting best practices in tourism. This year, the observatory focused on the 2025 Challenge: exploring how tourism can contribute to sustainable food management . After evaluating nearly 300 global proposals, three initiatives emerged as winners: These projects exemplify how tourism can lead the way in promoting r.