First-Ever Blind Barbie Dolls With Braille Packaging Go Up For Sale; Divided Netizens Say 'Hope This Is A Joke'

US toymaker Mattel has put up its first-ever for sale as a step towards inclusivity in its toy range. This initiative, according to the company, is aimed at enhancing the representation of visually-impaired and low-vision children. The creation of this doll was in collaboration with the American Foundation for the Blind to authentically represent individuals with blindness and low vision, according to The Guardian.

Photos released by Mattel reveal that the doll is equipped with a white and red cane, complete with a marshmallow tip. Moreover, Mattel has made the doll's packaging more accessible by incorporating Braille. The word 'Barbie' is embossed in Braille on the front of the box for easy identification of the product by visually-impaired children.

ALSO SEE: Krista Berger, senior vice-president of Barbie, emphasised the importance of this new addition, stating, "We recognise that Barbie is much more than just a doll; she represents self-expression and can create a sense of belonging." The design process involved thorough testing with blind and low-vision children and the doll's clothes were finalised based on their feedback. Blind is here & I am her ambassador 💖 AD This is not a drill! The most popular doll in the world has a long white cane.

Now blind people everywhere can grow up feeling represented & play with dolls that look like them 💖 this really is a dream moment 💖 — Lucy Edwards👩🏻‍🦯 (@lucyedwards) Mattel has also partnered with the National Do.