Tucked within the bustling ICC Pudu food court in Kuala Lumpur is a stall that draws attention with its bold “Not selling ordinary nasi lemak” motto. Ann Nasi Lemak, which specialises in non-halal versions of Malaysia’s beloved nasi lemak, started over 20 years ago at Imbi market and has been thriving since moving to ICC Pudu in 2015. There is a diverse selection of curries with beef, chicken, pork, pig skin and tomato lamb options for customers to personalise their nasi lemak experience, which is reminiscent of the Chinese mixed-rice concept.
In addition to curry favourites are side dishes like petai (stinky beans) with minced pork and dried shrimp, alongside seasonal delights such as cockles. On weekends, there’s more to savour with specials such as pork rendang, pork ribs rice, glutinous rice and fried chicken rice. Prices for menu items range from RM7 to RM13, with additional charges for add-ons.
Among the diverse offerings, the flavourful pig skin curry remains popular with customers. Business owner Yuki Ong said the idea for making pig skin curry was born from a desire to stand out in a competitive market. “When the business started at Imbi market, we set out to highlight my mother’s signature curries,” said the 36-year-old.
Ann Nasi Lemak is famous for its nasi lemak with pig skin curry. “However, since another stall was already selling curry noodles, we saw the need for a different niche. “We chose to offer the classic Malaysian favourite of nasi lem.