Same-day and next-day deliveries have grown 4-5X during peak periods, now accounting for 12-15% of total ecommerce deliveries, which is a big leap from almost zero just 18 months ago While fast delivery services are in high demand, they come with operational challenges. One of the biggest hurdles is optimising inventory placement As the industry stands at the precipice of super-fast deliveries, building an efficient supply chain will be the most critical element for the long-term sustainability of India’s quick delivery realm This festive season will be all about the need for speed , as ecommerce majors have now entered the paradigm of swift deliveries (same day or next day), pivoting from their earlier timeline of 4-5 days. Making the game of deliveries insanely difficult to play will be quick-commerce players that are expected to capture the majority of the customer base seeking instant gratification.
All in all, ecommerce platforms will be seen upping the ante in staying ahead of the delivery curve and ensuring that no shopper is left craving amid the festive rush. However, this shift in ecommerce behaviour has been in the making for some time, and the trigger has been the maturity of the Indian quick delivery ecosystem, which currently drives 40% of online grocery sales . Over the past year, ecommerce marketplaces have made significant strides in enhancing delivery speed, introducing same-day and next-day services to cater to customer demands.
A vibrant example is Flipk.