Festivals Are Dying — So How Is This One Going Ahead With Almost 150 Acts?

by Jackson Langford URL Copied! Welcome to The Deep Cut , a monthly column where Aussie music expert (and lover) Jackson Langford shines a light on issues facing the Australian music industry. Each month, he’ll also recommend five new Australian songs and five upcoming Australian gigs so you can fall in love with Aussie music all over again. With festivals in Australia on the brink of extinction, it can be hard to fathom that a festival—only in its second year—can bring together around 150 artists and pull it off.

Therein lies the strength of SXSW Sydney Of course, SXSW Sydney isn’t wholly comparable to the festivals we’ve lost. It’s the Australian iteration of a hugely popular festival in Austin, and its music pillar is only one part of how the event operates (alongside film, gaming and technology). var VMDAdsTheLatch = window.

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addHeaderBiddingSlot(slot_teads); }); But, within the industry, SXSW Sydney has become one of the most important events in the Australian music calendar year. Partly because it’s one of the only events where artists, industry players and fans can connect in person over music, but also because it’s a festival w.