Females make up 53.2 percent of the African creator pool by 53.2 percent, according to an African Creator Economy report.
These women are leading in sectors like entertainment, food and wellness, fashion, and lifestyle, among others, with their male counterparts making up the remaining 46.8 percent. This nearly equal distribution points to a thriving creator ecosystem where both men and women build their brands, tell their stories and make waves online.
The report, compiled from a survey of African creators, revealed that the African creator economy is at its best and its worst right now. It noted that this is a golden era for African creators, with growing demand for African cultural products, advanced technology removing barriers to creation and distribution, and a youthful, expanding audience. However, it argues that it is a challenging time due to market saturation, as the ease of creating content has led to an overwhelming flood of material, much of it subpar.
With over 384.8 million social media users in Africa, according to the Digital 2023 Global Overview Report, the African creator economy, worth $3.08 billion in 2023, is projected to reach $17.
84 billion by 2030, with a projected annual growth rate of 28.5 percent. However, in 2019, African creators saw only $22 million in venture capital, compared to $800 million for their Western counterparts.
The creator ecosystem comprises creators, their audiences, brands, digital platforms, creators’ tools, agencies, markete.