Approximately 300 of New York’s most stylish waited for hours in Soho on Saturday morning to enter the first-ever brick-and-mortar store for Telfar, the Beyoncé-beloved brand with a behemoth cult following. The line, which snaked down Broadway and spilled into the alley, began to form hours ahead of the 11 a.m.
ribbon-cutting as throngs of well-dressed fans eagerly awaited a rare chance to get their hands on one of Telfar’s coveted bags, nicknamed the “Bushwick Birkin.” Janya Conyers, a 14-year-old New Yorker, arrived at 8 a.m.
, and was the first customer to make a purchase once she finally arrived inside. The fashion-minded teen even got a chance to meet designer Telfar Clemens himself. Meanwhile, Queens native Skai Karim, 20, was the fifth person from the front of the line, purchasing a black shopper from the bag bar on Saturday.
“Why not experience the first time going to the grand opening of the first flagship store? That’s a memory to be created,” Karim, a Fashion Institute of Technology student and content creator, told The Post. Being at the grand opening, she said, was imperative “if you’re a big fan.” She further called Clemens an “icon.
” Inside the sleek flagship, spanning 10,000 square-feet, the front door opens to a news desk followed by racks of apparel suspended from the ceiling and a dazzling bag bar running the length of the store. Customers were handed “bag menus” or asked to scan QR codes to view the purse offerings and make the.