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Danali set roots in Winnipeg in 1979. Forty-five years later, the company is launching After Danali, its online consignment shop. “The pieces are timeless, they’re not going out of style, the quality is still really good,” said Jessie Margolis, co-owner of Danali.

“They deserve to be worn and kind of (given) a second chance.” Ruth Bonneville / Free Press Jessie Margolis, co-owner of Danali, is launching an online consignment store Oct. 15 to give new life to used clothing pieces.

She and After Danali partner Jonathan Pokasuwan aim to launch the shop Oct. 15. Already, the duo has accumulated denim items and products from past collaborations.

The original sales tags are still on some, Pokasuwan relayed. The pair believes there’s a need for a different tier of second-hand shopping. There are thrift and luxury consignment options, but not much in the mid-range, Margolis said.

“We’ve ...

noticed the landscape change,” added Pokasuwan. “People are getting more mindful of consumerism and how much they’re using.” Margolis and Pokasuwan have worked on After Danali for the past six months.

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