Melbourne Royal Show organisers have been forced to belatedly order one of its clothing vendors to remove counterfeit clothing from their stall after an Australia fashion brand accused them of ripping off its label. But streetwear brand Geedup Clothing – which has been tracking the clothing seller and others across local markets and the national show circuit – said the show organisers had ignored warnings it sent them in advance of the event. It has also demanded the vendor be permanently banned.

Geedup branded clothes were removed among other counterfeit labels after complaints to Melbourne show organisers. Show organisers said the counterfeit clothing was removed from the exhibitor’s stall this week – on the sixth day of the event. “As soon as we were made aware of the counterfeit clothing being on site, the products were immediately removed,” a spokesperson told this masthead.

“The stallholder in question has received a first and final warning.” However, a spokesperson for Geedup told this masthead it had alerted show organisers “weeks ago”. Counterfeit label clothes are made to replicate popular brands, but are often of inferior quality and sold at lower prices online and in market stalls, including at Australia’s biggest agricultural shows.

The Sydney streetwear brand had been issuing legal threats against vendors that sell replica items after it discovered fake Geedup-labelled items were being sold at the Sydney Royal Easter Show in April. The comp.