Fashion influencer Erica Davies' George at Asda drop has so many pieces we want for autumn By Sophie Hines For You Magazine Published: 10:33 BST, 26 September 2024 | Updated: 10:58 BST, 26 September 2024 e-mail View comments There a few women on Instagram who I find myself returning to again and again for outfit inspiration, and Erica Davies is definitely one of them. Perhaps it’s her love of print and colour; try as I might to be a chic minimalist, that pared back aesthetic will never appeal to me as much as a more cheerful palette. Or maybe it’s because Erica’s outfits always look easy to wear – they’re practical and comfy, as well as stylish.
Quilted jacket, £30, ribbed top, £8, lightweight jumper, £14, trousers, £16 Now former fashion editor Erica has put all that vibrancy and brilliant outfitting into a George at Asda edit, and there are so many pieces that are simply perfect for autumn/winter. Named ‘Style Stories by Erica Davies’ , the range includes a mix of affordable staples and statement pieces, with prices starting from just £9. Leopard cardigan, £20, top, £6 Of course there’s leopard print – Erica’s signature – in the form of a fluffy cardigan that looks great for cosying up in on chilly autumn days.
The printed bombers are also calling to me in a big way; great for brightening up your look when it's grey outside. More excellent outerwear comes in the form of a borg aviator jacket and checked longline coat. Aviator jacket, £45 Everyt.