There will be 70-something designers participating in London’s spring/summer 2025 season, and at least 13 of them will have debuted as part of Fashion East . The capital owes a great deal to this beloved incubation programme, which has for the past 24 years nurtured the careers of – deep breath, because it always bears repeating – Kim Jones , Stefan Cooke , Craig Green , Maximilian Davis , Charles Jeffrey , Grace Wales Bonner , Supriya Lele , Simone Rocha , Jonathan Anderson , Knwls , Mowalola and Martine Rose . Much has been made of these unique discoveries, but Fashion East is at heart a forward-looking institution, and its latest cohort builds on a new and expansive era.
And so: Fashion East is announcing the names of its new cohort – Pia Schiele of the skate brand Loutre , Cameron Williams and Jebi Labembika of Nuba , and footwear designer Kitty Shukman – who will mount collections alongside returning artist Samara Scott of Sosskyn and designer Olly Shinder on 13 September at the Truman Brewery in Shoreditch. It’s the meatiest line-up in a while. “We couldn’t resist supporting five talents this season,” founder Lulu Kennedy and partner-in-crime Raphaelle Moore explain.
“It’s a myriad of art, fantasy, queer club culture, elegance and luxury streetwear. But it’s best if we don't try and explain it. We’d rather you experience it, feel it and wear it.
” The golden ticket had been a longtime coming for each of Fashion East’s recruits. Kennedy and M.