A Northumberland mother who balances a demanding job in the agricultural industry with running a homewares and fashion accessories website, is experiencing continued growth, having turned her passion for unique home décor into a thriving enterprise. Hannah Hubb, founder of online store Pop & Flo, is sourcing stock overseas to expand her product range and meet demand after the venture she runs adapted in the wake of Covid-19 and gained a loyal and growing customer base. Established in 2019 from Hannah’s home in Longframlington, Pop & Flo offers a curated selection of handcrafted homeware items sourced from artists across the UK, Turkey, France and Portugal.
The business has become known for its distinctive pieces, including its popular cabbageware collection, traditionally glazed in a small family-run factory in Portugal. Pop & Flo products (Image: Pop & Flo) Mum Hannah’s entrepreneurial journey is rooted in her upbringing on a farm in North Yorkshire, where she developed a love for the outdoors and simplicity. Having developed a successful career in agriculture, she expanded into the homeware industry, combining her skills and passions to create a business that reflects her vision of ‘affordable luxury’.
“Launching Pop & Flo was a natural progression for me,” said Hannah, mother of two girls, Poppy and Flora. “I wanted to create a collection that was rustic and elegant, affordable yet luxurious. It’s about finding pieces that are charming and practical.
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