A VIRAL cardigan from Primark proved so popular among shoppers that it is now being listed on Vinted for over the double the original price. Fashion fans criticised the online users who bought out the stylish item to re-sell it at an inflated amount. In her viral video , TikTok user Georgia Churchill ( @georgiachurchill ) shared her thoughts on the situation.

"I’m sorry, what? This is Primark we’re talking about," she pointed out to her followers. "I know everyone is going absolutely crazy for this viral cardigan from Primark but I was absolutely gobsmacked when I saw the price of it on Vinted." Georgia explained that she saw the viral item for £40 on various Vinted accounts.

Read More On Primark However, the look is currently retailing for just £19 at Primark's locations. The cardigan in question is a simple button-up with two front square pockets. It is available in a variety of colours and is part of the shop's latest autumnal collection.

"I’m going to be honest, it’s a lovely cardigan but £40? Are you OK?" Georgia asked. Most read in Fabulous She added that she owns a similar item in her wardrobe, pointing out that the style isn't hard to find elsewhere. "I mean I have a cardigan in my wardrobe that looks the same," she told her audience.

Georgia also said she was glad she didn't rush to buy the item after some shoppers reported that it wasn't the best quality. The unimpressed TiKToker concluded that "the world has gone insane." Other online users shared their .