F1 has announced a major ‘global partnership’ – kicking in from F1 2025 – with LVMH in a lucrative billion-dollar deal. The series has arguably never been more popular than it is right now, a boom period triggered by the success of Netflix’s hit docuseries Drive to Survive. Formula 1 has now taken another giant stride by striking a deal with luxury brands group LVMH, in a deal reportedly worth worth a whopping $1billion! This new ‘global partnership’ carries a reported value of $100million per season for Formula 1 – creating that $1billion pot over its 10-year term – and is set to feature a range of LVMH’s iconic Maisons, such as Louis Vuitton, Moët Hennessy and TAG Heuer, this link-up referred to as an “unprecedented agreement”.
One brand name which stands out particularly in that crowd is TAG Heuer, considering that rival Rolex currently serves as the official timepiece of Formula 1. Various outlets are suggesting that Rolex will depart at the end of F1 2024 . 👉 F1 2024: Head-to-head race statistics between team-mates 👉 F1 2024: Head-to-head qualifying record between team-mates Greg Maffei, CEO of F1’s commercial rights holder Liberty Media, said: “LVMH and Formula 1 are two global brands that consistently push the boundaries of creativity and innovation, values core to Liberty Media.
“We were thrilled to work with one of the LVMH Maisons during the Las Vegas Grand Prix last year, and to now expand our relationship with the Group as the.