EXCLUSIVE Ex-Vogue editor ALEXANDRA SHULMAN takes issue with the new hit documentary about the magazine: '$10,000? I got the supermodels out of bed for £75 a day!' By Alexandra Shulman Published: 01:43 BST, 19 September 2024 | Updated: 01:49 BST, 19 September 2024 e-mail View comments To those not involved in high fashion, the new Disney+ blockbuster series, In Vogue: The 90s, offers an enjoyable dollop of behind-the-scenes glamour and a lot of fun revelations: Tom Ford camping it up outrageously for the cameras; Kim Kardashian declaring she was Madonna 's dog walker in the Nineties; and Kate Moss claiming she didn't realise the Stella she hung out with was related to Paul McCartney – until she saw her driving around Notting Hill in a Mercedes. But, as Editor-in-Chief of British Vogue throughout the whole period, I found myself shouting at the screen: 'Hang on, it wasn't like that! Or at any rate, that wasn't the way I saw it.' On one hand I was frustrated to see the depiction of the era through the filter of American Vogue, which so often differed from my perception.
On the other, although I would like to have been involved, I was relieved I wasn't reduced, like many of the talking heads featured, to sounding so dim-witted. The series concentrates on American Vogue, but no one on either side of the Atlantic should need reminding that the Nineties was the launchpad for Cool Britannia. And British Vogue was embedded in the tsunami of creativity that was happening in L.