Wednesday, July 17, 2024 Based in the UAE, the Global Hotel Alliance (GHA) has unveiled impressive growth figures for the second quarter, setting a promising trajectory for the remainder of the year. This period highlighted significant advancements across crucial metrics including hotel income, overnight bookings, and both new sign-ups and the usage of rewards in the GHA DISCOVERY loyalty program. The second quarter witnessed a remarkable 13.
4% increase in booked nights, contributing to a half-year growth of 17.3% over the previous year. Concurrently, revenue from room bookings rose by 10% compared to the same period in 2023.
A significant portion of this growth is attributed to international bookings, which drove the majority of the room revenues, totaling $1.3 billion in the first half of the year. Notably, the Maldives, Thailand, and Portugal were leading destinations, with considerable contributions from international travel by GHA DISCOVERY members.
The largest volumes of international bookings originated from the UK and the US, with US members alone generating $110 million in room revenue, predominantly from abroad. The UAE emerged as the top international destination for GHA DISCOVERY members, followed by Italy, the UK, and Russia as the primary markets driving demand. Moreover, the GHA DISCOVERY program saw a substantial increase in membership, with enrollments up by 19.
5%, reaching over 27 million by mid-year. The use of the program’s digital currency, DISCOVERY Do.