Thursday, October 3, 2024 The 35th Shanghai Tourism Festival officially kicked off on September 14, 2024, with a spectacular opening ceremony on the bustling Nanjing Road Pedestrian Mall. Olympic athletes, international performers, and local artists gathered to celebrate both local and international cultures in a grand parade, marking the start of this iconic event. This year’s festival, running until October 6, offers visitors and locals an array of experiences, highlighting Shanghai’s cultural diversity and international appeal.

The festival’s theme, “Visiting Shanghai,” is designed to create memorable experiences for attendees, offering them a unique journey through the city’s rich cultural landscapes. The vibrant opening parade featured 25 performance teams from across Asia, Europe, America, and Oceania, each accompanied by stunning floats. Among the notable participants was Shanghai’s very own Olympic athlete Tan Haiyang, fresh from competing in the Paris 2024 Games.

Together with local singers and dancers, they opened the event with an electrifying performance titled “Igniting, Joyful City.” This year’s festival boasts an impressive lineup of 100 events, showcasing over 1,000 products and involving 10,000 businesses. Attendees can immerse themselves in various themed activities, including “Sleepless Nights of Fun,” “Waterfront Adventures,” and “Urban Charm.

” Additionally, cultural exhibitions such as “The Great Art of Dunhuang” and �.