From August 14-19 , the city hosts the Petronio Álvarez Music Festival, one of Latin America's most significant celebrations of Afro-heritage. As the year unfolds, Cali will also be the stage for global sustainability discussions at COP16 in October, followed by the Cali Fair in December. ATLANTA , Aug.
12, 2024 /PRNewswire/ -- Colombia has become the top destination for U.S. visitors in South America , and for good reason.
The " Country of Beauty 's" commitment to showcasing its 10% share of the planet's biodiversity and rich cultural diversity has earned it several international tourism awards, including the recent title of Best Afro Tourist Destination in the World at the World Travel Market (WTM). "Our country's beauty spans six regions, and as tourism continues to grow to unprecedented levels, destinations like Cali are key attractions. Known for its cultural heritage and festivals like the Petronio Álvarez and the Cali Fair, which occurs in December, this is a place where every beat tells a story," said Carmen Caballero , President of ProColombia, the country's promotion agency.
According to Ricardo Berris , Founder & CEO of MI Group USA and Chairman, Global Opportunities Committee of the Atlanta Black Chambers, Cali is the heart of Colombia's Afro community. "There's nothing like being with African brothers and sisters, manifesting our rich culture that you'll only see at the Petronio Álvarez Festival," he said. This year's festival expands to new locations like .