As demand for luxury homes surges, developers are increasingly focusing on architecture, interior design, and community spaces to meet buyers’ expectations for added value, especially in terms of sustainability, eco-friendliness, and experiential living. A recent JLL report reveals that Delhi-NCR contributed 64% of all luxury residential launches among the top seven cities in the first half of 2024. This growth reflects the rising demand for luxury housing, driven by buyers seeking exclusive, high-end living experiences.
To cater to this trend, developers are introducing theme-based projects that appeal to specific buyer interests such as nature, culture, wellness, or international aesthetics. Today’s luxury homebuyers, particularly the new-age segment, prioritise individuality and personalisation in their investments, seeking properties that reflect their aspirations, values, and personal tastes. Manoj Gaur, CMD of Gaurs Group and Chairman of CREDAI National, explains, "India’s rapid economic growth and increasing purchasing power, especially among high-net-worth individuals (HNIs) and urban elites, has transformed the real estate sector into a platform for aspirational, theme-based developments.
These discerning buyers desire more than just luxury; they want homes that symbolize success and personal achievement." He added, "Responding to this demand, we’ve integrated unique themes into our ultra-luxury projects. For instance, The Islands by Gaurs offers a private-is.