Expect More Product Placement At Olympics, Says IOC

INTERNATIONAL BUSINESS TIMES NEWSLETTER SIGNUP My account Log Out Aug 07, 8:12 AM EDT World U.S. Economy & Markets Companies Technology Digital Life Culture Sports Crypto Opinion NEWSLETTER My account Log Out US Edition World U.

S. Economy & Markets Companies Technology Digital Life Culture Sports Crypto Opinion Listings & More Spotlight Glossary SMB Forum Glossary K-Wave CEO Spotlight Editions Australia Edition India Edition International Edition Singapore Edition United Kingdom United States NEWSLETTER Follow Us Editions Australia Edition India Edition International Edition Singapore Edition United Kingdom United States Sports Expect More Product Placement At Olympics, Says IOC By Adam PLOWRIGHT Published 08/07/24 AT 8:12 AM EDT Share on Facebook Share on Twitter Share on LinkedIn Share on Reddit Share on Flipboard Share on Pocket Winners of the women's hammer throw take a selfie with a Samsung flip phone AFP The Olympics is set to feature more and more high-profile product placement in a major departure from the past when brands were kept away from the sport, the International Olympic Committee (IOC) said Wednesday. The Paris Olympics, which wrap up on Sunday, have been notable for the prominent branding opportunities given to French luxury giant LVMH and phone maker Samsung.

"It's really the direction we want to go in," Anne-Sophie Voumard, managing director for television and marketing at the IOC, told reporters on Wednesday. "We want to remain very, very unique in the se.