An analysis carried out by the company showed that in 2023 the e-commerce penetration rate in Western Europe was approximately 80%, a significant lead over Eastern Europe, which stands at around 55%. „This disparity highlights the more mature online retail market in Western European countries like the UK, Germany, and France, where digital shopping has become an integral part of consumer behavior. However, Eastern Europe is catching up and gradually growing, thanks to the increase in smartphone use, the expansion of Internet access, and the emergence of local e-commerce platforms.
We also see more and more retailers interested in innovative solutions that offer significant development opportunities such as those in the Exorigo Upos portfolio that provides companies with support in IT services, development of e-commerce platforms, and implementation of omnichannel strategies”, stated . Over the past five years, Western Europe has witnessed a substantial shift in online shopping habits. Consumers in this region increasingly prefer online shopping due to convenience, a wider range of products, and competitive pricing.
The COVID-19 pandemic accelerated this trend, pushing online sales to grow by over 25% annually between 2020 and 2022. In contrast, Eastern Europe is experiencing a more gradual change. The region has seen an annual growth rate of around 15% in online shopping, driven by increasing internet penetration and improving digital literacy.
The data analysed by Exorig.